A home to return to.
A personal retreat that can become part of an owner’s life, year after year.
A PERSONAL NOTE
Cynthia and Peter,
Thank you for the opportunity to share my vision for 6823 Ocean Drive.
What you have created deserves to be understood. The care behind this home, the exceptional finishes, and the balance of modern design with coastal warmth all give this home a character of its own. I believe its presentation should reflect that same thoughtfulness.
When I think about this home, I think about what comes next: the first morning someone wakes up here, the dinners that linger, and the familiar feeling of returning to a place that becomes part of their life. That is the heart of our message: “This is where traditions are made.”
My responsibility is to connect that feeling to the substance of the home. To show the craftsmanship clearly. To give this address an identity people remember. And to pair thoughtful creative work with the reach, relationships and personal follow-through needed to bring the right buyers into the conversation.
The presentation that follows is my vision for how we do that together. I want you to see both my understanding of your home and the care I would bring to representing it.
I would be honored to help you write its next chapter.
Warmly,
Alex McKinneyLicensed Real Estate AdvisorThe McKinney Group × SERHANT.
6823 OCEAN DR. / OUR VISION
For the moments
that become a lifetime.
The first morning coffee. One more seat at the table.
The familiar pull of the ocean, bringing everyone back.
Our vision is to make a future owner feel that possibility—and understand the care you have put into creating it.
01
OUR VISION
A home created with care.
A story we understand.
A modern beach home with a lasting purpose. A place whose value is felt in the quality of the residence and in the life someone will build here.
The craftsmanship and exceptional finishes deserve a presentation with the same care behind it. We will make the craftsmanship visible, give the address a distinctive identity and tell a story that helps the right buyer imagine a lasting place in their life.
Quality with character.
An oceanfront setting and a considered blend of classic coastal warmth and modern design.
Make the value clear.
Connect the emotional appeal to verified property details and thoughtful representation.
LEGACY CHARACTER. MODERN COASTAL RESTRAINT.
OUR VISION / BRAND IDENTITY
An identity that
belongs to this address.
The address becomes the signature. Sculpted numerals bring an established character; quiet typography and a restrained palette keep the identity current.
Ivory, charcoal, coastal sage and aged brass connect the brand to the home’s warmth and finishes. One consistent expression will carry through the property page, film, editorial photography, print and personal introductions.
OUR VISION / THE BRAND IN USE
One address.
A world of expression.
This is how we envision your home meeting its next owner: a coordinated identity across every introduction, from the first screen to the brochure they take home.
An address worth remembering.
A dedicated property destination with cinematic media, an editorial gallery and a clear route to a personal introduction. Every campaign leads back to the same story.
Something worth keeping.
A slim, beautifully paced softcover presentation of the architecture, materials and daily life of the home. A considered leave-behind for a considered purchase.
A reason to look closer.
Coordinated invitations, broker introductions and launch creative give each audience a relevant entry into the property.
OUR VISION / THE AUDIENCE
The buyer is imagining
a place in their life.
Our story will speak to the motivations behind a legacy-home purchase, with a clear factual foundation for the decision that follows.
“This could become
part of our lives.”
Seeking a lasting personal base on the coast, with room for gathering, retreat and return.
WE WILL CONNECT THROUGH
The feeling of belonging, the home’s daily rhythms, and a practical understanding of ownership.
“This is the home
we’ve been waiting for.”
Seeking a more considered coastal residence, with architecture and finish quality that feel right.
WE WILL CONNECT THROUGH
Materials, craftsmanship, thoughtful spaces and a clear explanation of comparative value.
“It’s time to have
a place of our own.”
Reconnecting with the North Carolina coast and ready to make personal ownership part of that return.
WE WILL CONNECT THROUGH
A sense of place, live remote introductions and local support that makes the next step easier.
02
THE SERHANT. ADVANTAGE
An exceptional property.
A platform built for distinction.
Our vision for 6823 sits within a SERHANT. Signature approach: considered positioning, elevated presentation and a personal experience for a significant purchase.
SERHANT. describes Signature as its private-client division for extraordinary luxury properties. We bring the understanding of your home and the local execution, supported by the wider creative, media and relationship platform.
THE REACH BEHIND THE REPRESENTATION
A platform with an audience.
A campaign built around your home.
12M+Followers
17B+Total social impressions
1.9K+Annual press features
55K+Global referral network
THE SIGNATURE CREATIVE APPROACH
Make the home felt.
Make its quality understood.
Signature brings custom identity and a coordinated media suite through ID Lab and Studios. Our proposed creative direction pairs the home’s modern architecture with the warmth of a lasting coastal retreat.
The emotional introduction
A cinematic film built around the message: “This is where traditions are made.”
The architectural story
An informative tour and editorial photography of the craftsmanship, finishes and relationship to the ocean.
The moments between
Short vignettes of morning light, gathering and return. An optional film-inspired treatment adds a sense of memory.
HOW WE TURN THE STORY INTO A CAMPAIGN
Distinctive creative.
Deliberate distribution. Personal follow-through.
Establish the story, substantiate the quality and make the value legible.
Build the identity, films, photography and materials as one coordinated campaign.
Plan social, digital advertising, email, search and media outreach, with international listing syndication available through the brokerage platform.
Activate relevant broker relationships and follow qualified interest with personal introductions.
Convert interest into informed visits, substantive feedback, negotiation and offers.
Creative with
a clear purpose.
SERHANT. ID Lab’s branding and marketing capabilities provide a creative framework. For 6823, that begins with the address identity and the message: “This is where traditions are made.”
Media that lets
the home be felt.
SERHANT. Studios brings property storytelling and production capabilities. Our vision pairs a cinematic emotional introduction with clear photography, verified details and a useful buyer dossier.
Exposure connected
to people.
The broader SERHANT. referral community offers a route to domestic and international introductions. We will pair the campaign with direct broker conversations, relevant partners and personal follow-through.
WHAT THIS MEANS FOR YOUR HOMEYour story, carried consistently.
Your story, carried consistently.
Your interests, represented personally.
We will agree the creative scope, confirm the relevant Signature support and placements, and report how the work is translating into serious buyer activity. The property remains at the center of the campaign.
03
OUR WORK / MARKETING & RESULTS
The thinking behind the work.
The difference it can make.
The quality of our marketing. The strength of our follow-through.
Two ways to see what we bring to your home.
NORTH TOPSAIL BEACH
23 Sailview
The feeling of
arriving somewhere special.
Warm light. Water beyond. An invitation to imagine the coastal life that begins at this address.
Film, photography and a dedicated digital presentation carry that feeling from the first impression to a closer look.
FILM / PHOTOGRAPHY / DIGITAL
MARKETING SHOWCASE / 23 SAILVIEW
One address.
One coherent introduction.
A showcase of the creative quality behind an active listing: a coherent story across film, photography and digital presentation.
250K+
CAMPAIGN VIEWS
A coastal story seen at scale.
Lead with the setting.
The waterfront, dusk atmosphere and illuminated architecture give the home an immediate sense of arrival.
Carry the feeling through.
Exterior photography establishes the mood. A vertical property film brings movement and pace. The dedicated website gives the address a place to be explored.
See the work together.
Watch the property film above. Its visual language carries through the photography and dedicated website presentation.
WHAT WE BRING TO 6823
A memorable first impression, followed by a consistent story across every medium. Your address and “This is where traditions are made” become the thread connecting the campaign.
SURF CITY
Dune Ridge
Collection
A life shaped
by light and the ocean.
The view draws you in. The architecture gives you a reason to stay.
Considered photography and property film reveal the relationship between the spaces, the light and the coast.
FILM / EDITORIAL PHOTOGRAPHY
SALES CASE STUDY / THE DUNE RIDGE COLLECTION
Three properties.
A collection of results.
Three coastal properties. Each sold in under 35 days. A collection that shows how thoughtful presentation and personal follow-through can work together.
3PROPERTIES IN THE COLLECTION
3 soldEVERY PROPERTY SOLD
<35 daysFOR EACH PROPERTY TO SELL
Give each home its own story.
Property film and considered photography bring the architecture, light and relationship to the coast into focus.
Put the work in front of people.
Creative presentation is paired with broker conversations, buyer-network outreach and direct engagement.
Stay close to the opportunity.
Responsive communication helps buyers understand the property and move confidently through the next steps.
WHAT WE BRING TO 6823
A distinctive introduction backed by active representation. The campaign creates attention; the conversations and follow-through help turn that interest into a sale.
For 6823 Ocean Dr.
A story all its own.
The same care in every detail.
OUR VISION FOR 6823 OCEAN DR.
This is where
traditions are made.
We understand the home you have created.
We see the story it has to tell.
We would welcome the opportunity to bring that vision to life.